Libro Città Aperta is an event dedicated to exploring the legacy of Italian publishing and cultural memory, bringing together voices, archives, and perspectives to reflect on the living heritage of books and ideas. A project born from the idea of making culture and memory visible in motion, the branding—conceived as a modular system—is built on basic forms that, when combined, generate a visual alphabet capable of narrating the plurality of paths and voices. Each sign becomes part of a language in transformation, where geometry opens itself to storytelling and graphic composition turns into a shared experience. The construction of a visual identity that moves and continuously recomposes reflects the very nature of the event: a meeting ground of stories and perspectives, finding in the dynamics of form its key to engage and guide the gaze.
Made for Fondazione Arnoldo e Alberto Mondadori
Project: Libro città aperta. 5 tesi per le biblioteche del futuro